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Both standard adverts and pop-up adverts are not only intrusive on a mobile device, but they can do serious damage to your phone bill if you're on a limited data plan.
Downloading heavy web-pages takes enough data: you don't need the additional cost of paying to load up an ad man's marketing message.
Blocking these adverts is easy enough, but you may need to change your choice of web browser to do so.
Choose Opera or the Ad-block browser, for example, and you can block all ads from displaying on your phone, but even if you wish to stick with Chrome you can banish pop-up ads.
Here are three tricks to try to get yourself a much happier, ad-free browsing experience.
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1. Use the Opera browser to automatically block all mobile ads
This is by far the simplest way to avoid adverts while browsing on your Android phone or tablet, since the free Opera Browser now contains a built-in ad blocker.
You don't need to do anything - just install it and use it like any other browser, with none of the hassle of ads.
You can download Opera Browser free from Google Play.
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2. Install the free Ad-block Browser
An alternative to Opera is the free Ad-block Browser, made by the same company as the notorious AdBlock desktop extension.
You can download the Adblock Browser free from Google Play.
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3. Block pop-up ads in the Google Chrome browser
If it's really only the pop-up adverts that bother you and you'd rather not have to install a second browser then these can be blocked in Google's own Chrome browser.
Launch the browser, tap on the three dots at the top right of the screen, then choose Settings, Site Settings.
Scroll down to Pop-ups and ensure the slider is set to Blocked.
(See also: How to remove a virus from Android phone or tablet.)
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If you are sticking Chrome, there is another step you can take to avoid data-hogging content online.
Data Saver compresses aspects of web pages that aren't required on mobile devices.
It offers a smoother web browsing experience, and savings on your data bill as your phone no longer struggles to pull down unnecessary ads and animations.
It can lead to a somewhat flatter browsing experience, and it is possible that some web pages will look wonky.
But you can always disable Data Saver. It is a two-second job.
Open up Chrome, and then hit the three dots menu icon in the top righthand corner.
Choose Settings, then find Data Saver. Ensure this is set to On. (See also: How to get more storage in Android: Not enough storage? Here's a fix.)